Since about the 1970s, email marketing has been around, and the very first business email was sent in 1978! Ever since, email marketing has shown to be one of the most effective ways for businesses to establish, nurture, and produce leads. It’s even more critical to prioritise Shopify email marketing.
It’s an advertising medium in which you can raise consumer trust and loyalty by contacting your email lists at regular intervals without pestering them. There are a variety of approaches to using Shopify for email marketing that is both productive and competitive.
This article will teach you all you need to know about Shopify’s email marketing tool and how to optimise it for effective Shopify email marketing.
What is Shopify Email Marketing?
In November 2019, Shopify released their own email marketing app, which is included with all of their packages for free. It makes it easy to share up to 2,500 emails for free each month. If you send more than 1,000 emails, you will be billed $1 USD for every 1,000 emails sent.
You would believe that this is a simple option for your email marketing, but keep in mind that Shopify focuses on website design, not email newsletters. We looked at their email builder and found it to be very limiting.
There are just a few simple designs to select from, and the modification options (typeface, content blocks, and button styles) don’t provide much in the way of creativeness.
It’s nice to be able to add your goods to your email with one click, but you can do the same thing with tools like Onmisend, which has a lot more functionality.
Shopify has a number of tools that can help you improve your eCommerce efficiency and maximize important insights. It can be difficult to manage a personal eCommerce store. Marketing, secure payment, product shipment, and speed optimization are just a few of the tasks that must be completed.
Industries all over the globe have developed and adopted various marketing tactics throughout time. Email marketing is among the most effective strategies between these.
What is the importance of Shopify Email Marketing?
If you own a Shopify store or any other eCommerce site, email marketing is essential since it is personal, cost-effective, and direct. It’s straightforward. Still, believe it isn’t that significant? Let me clarify why this is so important!
Related Articles: Advantages and Disadvantages of Email Marketing in 2022
Security
Customers’ confidential and valuable information, such as bank account numbers, residential addresses, and phone numbers, is frequently protected by businesses in the eCommerce industry.
As a result, it is vital for an online marketplace to keep these things safe from scammers. Shopify has a fantastic security service that virtually eliminates the chance of a data compromise.
Compatibility with Mobile Phones and Tablets
In today’s world, the majority of clients who order things online do so using mobile devices. As a result, website compatibility with smartphones becomes critical. Businesses may use Shopify to create attractive websites that are mobile-friendly.
Plugins in a Variety of Formats
Another significant benefit of Shopify is that it allows hundreds of plugins that customers may use to customise their websites and add new functionality. This improves website responsiveness and generates numerous information that enable users better understand their target audiences.
Search Engine Optimization (SEO)
The most significant benefit of adopting Shopify is that users gain access to the platform’s powerful SEO tool, which allows them to rank their products higher in Google Search Results. Shopify also includes built-in analytics tools to assist users in determining the traffic to their website, allowing them to develop an intelligent business strategy.
Consistent
Although social media marketing appears to be highly contemporary and appealing, it comes with a high risk component. Most social media sites are continuously changing their algorithms, which can damage your reach and cause you to lose followers in a matter of weeks.
When it comes to email marketing, on the contrary, there really is no such mechanism to be concerned about. You may not be at the whim of third-party gatekeepers, to put it another way.
You have control over your personal contact list, and you may use it to your benefit. This ensures that Shopify’s email marketing remains constant.
Issues with Shopify’s Email Marketing
We want you all to be prepared for some of the issues that come with Shopify email marketing. Again, these obstacles are not insurmountable; all you need is the appropriate guidance to get through them without difficulty.
Increase the percentage of emails that are delivered
The emails got to the spam bin, or the Internet Service Provider stopped the emails, resulting in low email deliverability.
Make absolutely sure you’re only sending messages to people who have accepted to join your email list. This has a huge impact on your shipping rate, and you must not ignore it. Make sure your mailing list is full of active subscribers.
Spam Complaints Should Be Reduced
Spam complaints can wreak havoc on your Shopify email marketing efforts. They may jeopardise the brand image you’ve worked so hard to establish. And receiving one spam report out of every 1000 emails is very common.
But anything above that is deemed excessive. A high spam complaint rate usually means lower deliverability or the possibility of being blacklisted by the ISP.
Increase your click-through rates
The efficacy of your Shopify email marketing initiatives is measured by click-through rates. Clicking the CTA, for example, indicates that your followers are lot closer to becoming clients. As a result, they are just as important as any other measurement.
To determine the click-through rate, divide the total lot of distinct clicks by the total number of emails sent, then multiply the result by 100 to get the percentage.
What are the requirements for running a Shopify Email Marketing Campaign?
Reduce page load times
With people’s attention spans shrinking all the time, you can’t expect them to simply wait for your page to load. Rather, ensure that your page loads quickly and that there are no drop-offs due to annoyance.
Make the checkout process more efficient.
It is impossible to stress the importance of optimising your checkout process. Begin by minimising the amount of stages in the process, eliminating distractions, disclosing the shipping charge up front, and expanding the number of payment options available.
Only then does it make logical sense to spend a significant amount of money on cart recovery email advertising.
Create smart segments
The mailing list can’t possible be a massive database of everyone’s email addresses. To confirm that your marketing communication is focused and suitable to the recipient, you must develop hyper segments in your mailing list.
Even if they’re part of the same campaign, the email marketing for a first-time buyer and a longtime client would be vastly different.
Final Thoughts
Despite the growing number of venues available to businesses to contact with their customers, email remains the most popular way to establish a one-on-one relationship.
When you’re trying to persuade your subscribers and consumers to convert, you’ll want to make sure your email campaigns shine. Please let us know which of these strategies and tools are best suited for your Shopify store after you’ve tried them out.
