Tips to optimize your website

In a world fueled by instant access, online information customers are pickier than ever. They can afford to be, there’s more competition than ever in just about every niche.

That means your website needs to offer an exceptional experience to hang on to your audience.

Let’s take a look at six quick ways to optimize your website. Lets increase your chances of converting your customers on your website.

website design

Use Heading Hierarchy on Your Website

The content that you include on your site should definitely be rich in SEO keywords. That requires research and forethought. There’s something else that is necessary to make those keywords work for you: the way you actually lay out your content.

Typography for brand identity

A well planned heading structure makes your content easier to read. The more user-friendly helps the reader determine the relative importance of the different parts of your page.

Over-optimization

I recommend using tools such as Yoast SEO on WordPress. It gives suggestions about formatting, layout, header use, SEO keywords, and other optimization must-dos in a handy checklist.

All of these SEO tools are definitely a bit basic, so take all the suggestions with a pinch of common sense, but they will certainly help a beginner nail the basics!

Use Internal Links with Descriptive Anchor Text on your website blog

Internal links are an effective way to increase flow within the pages of your site, and on top of that, they can also boost SEO effectiveness by use of keywords that feed to others.

The tendency when creating internal links can be to use anchor text that is non-descriptive, ie., “click here” or “read more.” In theory, we know that the website visitor is reading the content in question, so they should have the appropriate context. It seems as though descriptive anchor text isn’t necessary.

Internal linking strategy for optimization

However, remember that site is being crawled by Google to determine search rankings. The effectiveness of every aspect plays into success. Web crawlers aren’t necessarily seeing your internal links “in context.”

Internal linking strategy for seo

Use descriptive anchor text to boost the effectiveness of the links, and your standing on web search pages. A little extra description never hurt your UX, either.

If you want creative and abstract copy on your website, that’s fine. But I’d advise using small, descriptive subtitles for H2 headings.

Trim Unused or Outdated Content

Whether you have an E-Commerce shop, a how-to blogging website, a news website, or anything else, content that is outdated or unused is likely to pop up now and then.

As you maintain the site, you likely manage your content that is most up to date and are presented first to the viewer.

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