Marketing is the process of attracting customers and building a relationship with them. It includes advertising, press releases and promotional media and activities. EMarketing refers to communication directed at customers over an array of online media, while email marketing refers to a single web-based tool used in marketing.
Email marketing describes all emails sent to customers and prospective customers. Direct sales emails are designed to entice new or existing customers to buy a particular product or service.
Some emails are designed to improve customer loyalty and the overall client relationship by offering discount coupons or promoting a sales event. One benefit of email marketing is its low cost compared to traditional methods such as direct mailings of promotional postcards and letters, which include postage costs.
EMarketing delivers access to potential customers through company websites, targeted Internet advertising, blogs and social media pages. Search marketing utilizes keywords and phrases to drive traffic to sites focused on products and services related to those keywords. Web advertising tools such as adwords use keywords to position ads on pertinent search result and Web pages. Advertisers using these online tools only pay when a potential client clicks on an ad and lands on the advertiser’s own website. Keyword-driven web advertising services lets businesses track the effectiveness of specific keywords.
Website content delivers information about a business to the user with the goal of converting that user into a customer. The key for businesses that want to reach more customers is to keep their content fresh. Many businesses use blogs and social media pages to post fresh content on a regular basis. User friendly blogging tools such as WordPress and Blogger make it easy for marketers to add fresh content.
The eMarketing plan
A successful eMarketing campaign should always have a list of objectives. These might include collecting the email addresses of potential clients for future email marketing campaigns, building general brand awareness, engaging the visitor with interactive tools, or direct selling of products over the Internet. Content might position the business as a provider of quality service, or of being a low-cost provider.
Email vs. eMarketing
Email marketing enjoys the advantage of bringing your message to the inbox of your customer. where a Web site requires the customer to seek it out. The disadvantage of email marketing is that your business must have permission to send a clienty an email. Most business sites ask first-time visitors to register.
The registration information includes client emails to be used for email marketing campaigns. EMarketing is more useful in building a consistent brand and forging an ongoing relationship with customers. When a customer pays regular visits to your website of blog, she is likely to spend money on your brand.