India is an agricultural country. Therefore, it is essential to have effective indulgence in agricultural marketing in India. The country with one-third of the people relies on it directly or indirectly. Since the dawn of time, agriculture has been the backbone of the Indian economy. Agriculture contributes approximately 25% of the national gross domestic product (GDP) in India.
With food being humans’ most basic requirement, agricultural production has received a lot of attention. Only producing surplus is not important, its distribution and correct marketing also play an equally relevant role in the global market.
Agricultural marketing in India is primarily connected with the basic transaction i.e. purchase and sale of agricultural produce. It was easier to market these products in the past when the village economy was more or less self-sufficient and the farmers used to sell their produce to the customer on a cash or barter basis. But now with the entry of middlemen, farmers are the ones at loss. Farmers’ kids are looking out for government jobs because farming is not paying well for their families. Therefore they should be made to realise the various aspects of agricultural marketing in India. Let’s learn about them.
What are the different ways of agricultural Marketing in India?
These are various methods of agricultural marketing in India. A few of them will be discussed at length in this article coming below.
These are a few methods of agricultural marketing in India. A few of them will be discussed at length in this article coming below. Agricultural marketing is the process of storing, processing, transporting, packaging, grading, and distributing various agricultural commodities across the whole of India.
The very basic methods of agricultural marketing in India have been as follows:
- A direct sale to villagers: The very first option available to Indian farmers is to sell their excess produce to village moneylenders and dealers for a very cheap price. Moneylenders and dealers can buy on their own or as agents for a larger merchant in the near mandi. In the lack of structured markets, more than half of India’s agricultural produce is sold in small local markets.
- Direct Sale to Market: Many farmers used to do their own marketing prior to the process of refrigeration. Direct sales to clients at farm stands and street markets or at the retail store are normal but this method has a limitation that small to mid-scale growers are more likely to pursue direct marketing methods. Direct selling techniques could provide a manufacturer with fairly stable consumer demand along with less packaging, transportation, and transaction expenses.
keeping aside these primary methods, there are some improved techniques for agricultural activities in India. The Indian government had launched an online portal named e-NAM, which stands for National Agriculture Market. This was set up with the sole vision of allowing farmers to come to one place through an online portal and sell their produce so as to earn maximised profits.
What should be the best agricultural marketing in India in 2022?
1. E-NAM Portal in India
Farmers can sell their products through a web-based cutthroat and straightforward cost revelation technique on the e-NAM stage, which supports more possibilities for them. Farmers are allowed to enrol and sell their produce on the e-nam site. A total of 1000 mandis from 18 states and three association domains have registered on the e-nam stage, with more than one crore 72 lakh beneficiaries.
A mix of APMCs the nation over by means of a common web-based market stage to further develop container India trade in horticulture items, taking into consideration better cost disclosure through a straightforward closeout system in light of item quality and fast web-based instalment.
2. Construction of well-facilitated additional storage and warehouse facilities for agricultural produce
8200 cold storage are currently functioning in the entire country but 75 % of them are essential for potatoes. What about the rest crops. Therefore, the government is paying heed to building up more such facilities to store the crops for the whole year, and this way hard-working farmers would not have to suffer much.
3. Establishment of Regulated Markets.
It focuses on the disposal of unfortunate and corrupt works on lessening showcasing charges and giving offices to makers and venders on the lookout. The unfortunate guidelines of essential and optional business sectors where maker convert their products into cash. In a regulated market, the offer of horticultural produce is attempted either by open closeout or by close strategy these deals techniques guarantee a fair and cutthroat cost for the produces and forestall the cheating of ranchers by market functionaries. By these techniques, the deal is completed under the management of the authority of the market panel.
4. Establishment of cooperative marketing societies.
The real purpose of setting up these societies was to agree on points of promoting & showcasing of horticultural produce of the farmers at a sensible and gainful cost, to propel advances on the vow of farming produce, to embrace handling of the rural wares, and to help in better credit facilities through connecting of credit with advertising.
5. improving transport facilities for connecting villages to the mandi.
Better roads, improved transport services, Proper refrigeration-equipped carrier trucks to transfer perished food crops, etc are the strengthening marketing for agriculture services.
Who needs agricultural marketing in India and Why?
Small farms, corporate farms, and collectives, as well as distributors, makers of farm equipment, pesticides, and genetic modifications for crops and livestock, feed and seed sellers, and others, employ agricultural marketing tactics.
Farmers are very vulnerable. As their produce is often perishable they want better remuneration and protection for their produce. They may even try to open new sources of direct selling in order to reduce their post-harvest losses.
Second comes the Agrochemical Industries which promotes pesticides, yield promoting products etc. If there was no agricultural marketing in India for such products, these shining products would not have reached the farmers.
Thirdly Government agencies are also in need of such Agricultural marketing in India in order to reach more and more citizens and farmers.
Conclusion
Marketing activities in India have been on. the rise. Farmers should be given the earnings that they deserve. Even the Government is launching several Agro related campaigns that require reaching out to the public. Therefore, agricultural marketing will make a big impact on the Indian Economy.
